It is said that a picture says a thousand words. On Instagram, a picture speaks to millions.
Instagram is a purely visual social platform and the platform’s popularity has soared in the past couple of years. It has over 700 million monthly users and out of all the social sites, Instagram’s audience is the most engaged.
There are 8 million registered businesses using Instagram business profiles and in March 2017, over 120 million Instagrammers visited a website, got directions, called, emailed, or direct messaged to learn about a business based on a business ad.
What are the benefits of advertising on Instagram?
You’re guaranteed to reach your target market: Instagram is the favoured platform among millennials [most users are between 18-29 years old]. If that’s your target audience, then Instagram is the place for you.
High engagement rates: The audience on Instagram is highly engaged and the platform’s targeting is based on Facebook’s targeting which means you can use custom audiences, demographics, interests and more to get your ads in front of the right eyes. […]