Social Selling: How to Build Your Brand Online

With business opportunities like Uber, Amway, Etsy, Postmates and Poshmark now within anyone’s reach, becoming an entrepreneur is easier than ever. Of course, that doesn’t make entrepreneurship itself any easier – it still requires commitment, dedication, and constant outreach. For individuals looking to build an Amway business or gain exposure to their Etsy shop, social selling is increasingly becoming a viable approach. These platforms count users in the billions, after all, so it only makes sense to leverage them for business purposes. Here are five ways to build your brand online.

1. Know Your Audience

Much of advertising’s success comes down to knowing who to reach out to. Target the wrong market, and no amount of effort will yield positive results. There’s a reason you don’t see billboards for John Deere tractors on the 405 freeway in Los Angeles – nobody’s buying! If you are in business for yourself, consider who your target market is. Who is interested in your products? Do they fit a pattern? Use social platforms to target these individuals, and create compelling content (more on this below) to keep them engaged. Platforms like Facebook make it easy to go after specific demographics and subset groups.

2. Use the Right Tools

When it comes to social channels, there are no shortage of options. Facebook certainly has the largest audience, and should be considered a pre-requisite for anyone interested in social selling. However, perhaps your product is better served by a different platform, like Yelp, Instagram, YouTube, or Pinterest? Knowing which tools are best equipped to sell your product can make your job that much easier. If you’re selling a product that is highly visual in nature, consider using a photo sharing app, so that customers can see the product in use. Alternatively, if you’re selling your product primarily on the charms of your personality, perhaps creating a YouTube channel will better suit your needs. Think about the tools that suit your business model and put them to use. […]