Instagram Mistakes You May Not Even Know You’re Making

Amassing more than 600 million users since its launch 2010, Instagram is one powerful storytelling tool. And it can be an even more powerful vehicle for inbound marketing mavens – provided you don’t fall prey to some of the biggest mistakes companies may not even realize they’re making on this social media super-platform. We’ve outlined some of the common faux pas we’ve seen, along with easy ways to fix them.

Promoting Contests for New Instagram Followers

Contests are generally a handy way to generate interest and followers. But you have to remember the folks who see your Instagram posts are those that are already following your company. Offering a prize to, say, your 50th, 500th or 5000th follower is wrong on two levels:

Contests are generally a handy way to generate interest and followers. But you have to remember the folks who see your Instagram posts are those that are already following your company. Offering a prize to, say, your 50th, 500th or 5000th follower is wrong on two levels:

  • It promotes to people who are already in your corner.
  • It sends the message that new followers are more important than existing followers, the latter of which may have been loyal fans for years.

    The fix here is to gear your contest toward your existing followers. Encourage people to “like” your photos, choosing a random winner from among the likes every week. Get users to take selfies with your product to post on their own accounts, choosing a winner from your weekly or monthly favorite.[…]