How to Use Video Marketing on Each Social Media Platform

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Facebook focuses on idea sharing, Twitter is all about broadcasting your thoughts, Instagram prioritizes the visually interesting, and Pinterest provides storage for the content and products you love. Each social media site is designed to serve a different purpose, so we use it differently. It’s no surprise, then, that we’ll watch—and expect—different types of video on each platform.

In this post, we’re going to go over how to use video marketing on each individual social media site for best results, including ideal length, file size, and best practices.

Facebook Video Best Practices

Facebook video is more flexible than other types of social media video marketing; there aren’t time limits that would affect most businesses, and the diverse audience means that multiple types of content will perform well.[…]