How to Drive People to Your Website via Pinterest
In 2016, Pinterest’s monthly user rate increased by 50% from the previous year.
That took it to 150 million users. Not bad for a social network that many people unfairly believe to be nothing more than a virtual pin board for wedding planning.
But can it really be a worthwhile marketing tool for businesses? How can it drive meaningful traffic to your website?
I think there’s five ways Pinterest can do just that:
1. Don’t be afraid to be daring… but be careful
Take a look at this example of marketing imagery from a very daring company.
Not every business would get away with an ad of that kind, but, clearly, the organisation behind this campaign (it’s a funeral director) thought the risk was worth it. And it teaches us a valuable lesson about visuals in marketing. […]