How to Drive People to Your Website via Pinterest

How to Drive People to Your Website via PinterestHow to Drive People to Your Website via Pinterest

In 2016, Pinterest’s monthly user rate increased by 50% from the previous year.

That took it to 150 million users. Not bad for a social network that many people unfairly believe to be nothing more than a virtual pin board for wedding planning.

But can it really be a worthwhile marketing tool for businesses? How can it drive meaningful traffic to your website?

I think there’s five ways Pinterest can do just that:

1. Don’t be afraid to be daring… but be careful

Take a look at this example of marketing imagery from a very daring company.

Not every business would get away with an ad of that kind, but, clearly, the organisation behind this campaign (it’s a funeral director) thought the risk was worth it. And it teaches us a valuable lesson about visuals in marketing. […]