As with any sales-focused campaign, most customers need to see a product at least three times before deciding to buy. Running a multi-channel campaign, with content across an influencer’s blog, Instagram, Facebook and other platforms, gives you a chance to reach their audience multiple times. For the greatest impact, have your influencer publish over the course of a week rather than all at once to give more viewers a chance to see your content. To best track your campaign, you can incorporate affiliate links across each channel.
These are just a few ways to improve your sales-driven influencer collaborations, but it’s important to remember that Influencer Marketing is a relationship-driven strategy. Collaborations ultimately work best when you’ve built a sense of trust and familiarity with influencers who share your brand values and align closely with your audience, and can use shorter-term, sales-driven campaigns as part of a long-term strategy.
Take a Multi-Channel Approach
Influencer Marketing can help you achieve wide-ranging goals, from boosting brand awareness to strengthening long-term engagement and customer loyalty. As part of a relationship-focused strategy, you can also use influencers to increase your product revenues, directly affecting your bottom line. Whether you’re running an end-of-season push or introducing new […]