Here’s the One Social Media Strategy That Works on Any Platform

Here’s the One Social Media Strategy That Works on Any PlatformHere’s the One Social Media Strategy That Works on Any Platform

In the early 2000s, I was the drummer for a small rock band. I also booked the shows. I realized early on that success as a rock band — just like anything else — was more about networking and less about talent.

Band promoters are the ones who have the power to get you exposure, especially to groups that you’re not already in front of, so you need to get networked with band promoters.

In 2002 I dialed the number for a local band promoter that I found on one of his flyers around town. He operated under the pseudonym Joe Miller.

He said, “I don’t know you, but I get calls like this a lot. If you help me out on my street team, I’ll take another look at your band. You can volunteer to stand outside venues and hand out flyers and demo CDs of other bands before my shows.”

I was more than willing to serve on Joe’s street team, but with so many other bands calling him, he already had a volunteer waitlist that was several months long. […]