Business Popularity 101: How Being Likable Can Grow Your Business
Think that purchase behavior is solely based on the existence of a need, the price of a product, or the quality of what’s being sold? Think again.
Sure, you can’t just sell people any old rubbish and expect them to hand over their hard-earned cash, but at the end of the day – there’s a lot more involved in purchasing behavior than a quick evaluation of what something is worth.
Human beings are inherently emotional creatures. If we weren’t – then we’d never hand money over to charity or donate anything – because it wouldn’t do anything for us. Think about it this way, if you were going out for a coffee, would you be more likely to visit the local café where that girl you like is always drawing smiley faces on your cup – or some random no-name brand?
The smiley faces on your cups aren’t going to make your coffee taste better – or even cost less – but they do something far more important – they engage your emotions. You go back to that girl because you like her – not because she makes the best cappuccinos in town.
This psychological phenomenon is known as the “Trust economy.” It’s the theory that trust, likability, and an inherent idea that popular people are generally better – prompt us to change our mind about where we buy stuff.
And despite what your mom told you in school, popularity really does count. […]