5 Helpful Insights You Can Find Using Twitter Analytics
When it launched in 2014, Twitter Analytics marked a solid (if long overdue) move towards greater transparency and measurement abilities for all users. And since then, Twitter has continued to make upgrades to the tool, most recently by creating a standalone analytics app called Engage, and launching analytics for Twitter Moments.
Though users now have more insight into their Twitter account metrics, they might not be using them to their full potential.
They’ve poked around the Twitter Analytics homepage and figured out they can track impressions and metrics by promoted or organic activity … and that’s about it.
The good news is there’s much more you can discover in your Tweet activity dashboard — you’ve just got to know where to look. Beyond the basic metrics, here are some incredibly important things you can discover about your Twitter account and audience using Tweet Analytics. […]