With 36% of small business shoppers looking for new businesses through online research, it’s important to have an online presence. But how do you know you’re making the right impression when potential customers get to your website, social media profiles, or local listings? That’s truly the question of the day.
To make the best impression on every online consumer, we’re going to outline ten things that make your online presence look less professional, so you can avoid brand blunders.
10 things that make your online presence look less professional:
1. Having a disjointed visual appearance
Nothing says, “unprofessional” like a disparate visual identity. For example, when someone visits your website and sees one logo and then checks your Facebook page and sees a different logo, that is an inconsistent online presence and makes the business look disorganized – or worse, untrustworthy.
To fix this – or avoid it altogether – use the same assets for each of your digital marketing elements. Use a standard logo, identify your brand’s fonts and colors, and use similar, if not exact, language in bio fields and about us pages. Consistency speaks volumes in the online world, and by having a cohesive online presence, your business’s authenticity is verified and credibility is established.
2. Not owning your space online
When you start a business, there are specific things you need to do to make it official, such as choosing a structure (such as an LLC, sole proprietorship, partnership, etc.), registering the business, and obtaining business licenses and permits. The same goes for your online presence. However, when businesses don’t claim their online space, it makes them look questionable to the public.[…]